"The best CEOs make decisions based on the worst case scenario." Today, Leila (@LeilaHormozi) shares her 10-step process for figuring out what business to start, including creating a mission statement, identifying core values, and analyzing worst-case scenarios. By applying these decision-making filters, viewers can choose the opportunity that aligns with their strengths, values, and goals.
Welcome to Build where we talk about the lessons I have learned in scaling big businesses, gaining millions in sales, and helping our portfolio companies do the same. Buckle up, because we’re creating an unshakeable business.
Timestamps:
(00:43) - Lack of strategy, decision filters, & Top 5 opportunities
(02:48) - Likes, dislikes, strengths and weaknesses
(04:53) - Create a mission statement
(05:46) - Mission statement helps filter opportunities
(08:01) - Worst-case scenario analysis to make decisions
(09:25) - Do not rely on emotions, prioritize downside protection
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